Marzo 2018

The Story Group sull’Annual
di TVN Media Group

 

La presentazione di The Story Group e di tre case del 2017:
BTicino, Granarolo e Banca Monte dei Paschi di Siena.

 


press release

Marzo 2018

Comunicazione Contemporanea.
Attenzione, contiene persone.

 

Branding, Content Marketing, Branding content: dimensioni
della nuova dimensione umanistica. L'intervista al presidente
di The Story Group Diego Lifonti

 


press release

Marzo 2018

Lasciare un segno
parlando alle persone.

 

Umanità, emozioni e culture sono tornate al centro
della dimensione pubblica. E' alle persone che bisogna
parlare, non agli algoritmi: la Cover Story di The Story
Group su Netforum di marzo-aprile, a cura di Anna
Maria Ciardullo, con interviste a Diego Lifonti, Valeria
Raffa e Andrea Stagnitto.

 


press release

Aprile 2018

Lifonti & Company
inaugura una nuova divisione
di Global Content Marketing

 

Con l’apertura della divisione Global Content Marketing,
Lifonti & Company consolida la propria identità
come Contemporary Communication Agency.

 


press release

Aprile 2017

The Story Group:
La rivoluzione umanistica
della comunicazione
contemporanea

 

Umanità, emozioni e culture sono tornate al centro
della dimensione pubblica. E' alle persone che bisogna
parlare, non agli algoritmi: la Cover Story di The Story
Group su Netforum di marzo-aprile, a cura di Anna
Maria Ciardullo, con interviste a Diego Lifonti, Valeria
Raffa e Andrea Stagnitto.

 


press release

Aprile 2017

Tutte le sintassi
in un'unica storia.
Advertiser racconta
The Story Group

 

Tre agenzie di comunicazione complementari tra loro,
all’interno di un unico gruppo, con l’obiettivo
di mettere in narrazione i valori e le peculiarità
dei propri clienti e dei loro brand. Spotlight su The Story
Group – Nati per raccontarti, su Advertiser n.2/2017,
a cura di Laura Franconi.

 


press release

Maggio 2016

"NC – IL GIORNALE
DELLA NUOVA COMUNICAZIONE
INTERVISTA DIEGO LIFONTI"

 

ANTEPRIMA
Storytelling e content marketing
con una forte impronta digital sono le
specializzazioni della struttura formata
da Lifonti & Company, Cabiria BrandUniverse
e Social Content Factory. L’intervista a
cura di Mario Garaffa.

 


read more

May 2016

NC AWARDS 2016,
THE STORY GROUP AWARDED
“BEST LEADING INNOVATION GROUP”
AND FOR THE BEST HOLISTIC
CAMPAIGN (CATEGORY: DISTRIBUTION)

 

The Story Group was under the spotlights
in the 2016 edition of the NC Awards, designed
by ADC Group with the aim of stimulating the
industry of communication in its most original
expressions, innovative and multidisciplinary.

 


press release

May 2016

LONG-TERM VISION,
UNDERSTANDING OF LOCAL CULTURE,
FOCUS ON MULTICHANNEL
APPROACH

 

THESE ARE THE LEVER FOR A SUCCESSFUL
COMMUNICATION STRATEGY IN IRAN
EMERGED FROM THE ROUND TABLE ORGANISED
BY THE GROUP STORY ON COMMUNICATION,
MARKETING AND DISTRIBUTION IN IRAN

 


press release

 

Watch the video

November 2015

THE STORY GROUP SIGNED
A COLLABORATION AGREEMENT
WITH THE LEADING INTEGRATED
COMMUNICATION AGENCY IN
TEHERAN AND STARTS THE
IRAN DESK IN MILAN

 

The desk will connect the communications and
marketing functions of the Italian companies willing
to develop In Iran to Mana Payam Public Relations,
which in turn will act as a link between The Story
Group and institutions and corporations from Iran
aiming to develop relations with Italy. The Story
Group is the sole Italian communications agency that
attended the recent Europe-Iran Forum in Geneva.

 


press release

March 2015

THE STORY GROUP
WITH BANCA
POPOLARE DI MILANO
FOR THE 150th ANNIVERSARY
COMMUNICATION PLAN

 

Lifonti & Company, Cabiria BrandUniverse
and Social Content Factory, the three companies
forming The Story Group, have acquired the
mandate for the corporate communication plan
for the 150th Anniversary of Banca Popolare di Milano.
The bank was founded on December the 12th in 1865.

 


press release

February 2015

CABIRIA BRANDUNIVERSE AND
SOCIAL CONTENT FACTORY
WITH AUTOGRILL TO PRESENT
‘IL MERCATO DEL DUOMO’

 

The two companies of The Story Group have worked
with Autogrill to brand the initiative targeted to
media and institutions and to create video contents.
The storytelling works on the concept "the future of
taste is here", and it is based on the historical
building of Piazza del Duomo in Milan, right at the
entrance of Galleria Vittorio Emanuele and on
Italian food excellence.

 


press release

November 2014

DIEGO LIFONTI
COMMUNICATIONS
ACQUIRES 60% OF
SOCIAL CONTENT FACTORY,
CREATORS OF VIDEO
CAMPAIGNS FOR THE WEB,
AND BECOMES
THE STORY GROUP.

 

Lifonti & Company, Cabiria BrandUniverse and Social
Content Factory, all headquartered in the same office
in the City of Milan, constitute a unique team able to
manage and to integrate traditional PR, brand communication
channels and digital contents together, for every type
of client company. Alessandro Pavesi and Giovanni Mantica
entered the Board of Directors of The Story Group.

 


press release