Fifty and more years after the concept, first popularized by Marshall McLuhan’s essay “Communication tools”, starts to show the first cracks: in the digital era, companies and brands have once again the opportunity to be the message themselves, provided t
The majority of Twitter and Facebook users supported “No”: this sentiment, diffused online and just replicated in the polls, doesn’t seem to take into account of which used to be called “the gray zone” of undecided. It’s time to add an “I’m interested” button?
According to the latest 2015 Webranking research, conducted on 70 Italian listed companies, our Country’s firms are still today mostly devoid of a complete digital declination of the investment story, regarding specifically the future strategy of the company and its sustainability goals.
For companies that want to invest in online content marketing, the creation of quality contents is not anymore just a rhetorical matter, but an economic one: Google and Facebook themselves are doing everything they can to privilege better contents and chastise cut-and-paste from the web.