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The Story Group   Social Content Factory   Lifonti & Company   Cabiria BrandUniverse
 

 

CEOs and brands, united by social networks

 

The role of social CEOs in spreading the brand's value into the digital world of social network. A trend exemplified by Virgin's Richard Branson and Tesla Motors' Elon Musk.

Cabiria BrandUniverse  

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The new commerce, beyond classic retail

 

Our models for retail are more and more multiple and hybrid: new technologies have modified purchasing processes, mixing the phisical experience of the sales points with virtual engagement

Cabiria BrandUniverse  

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Five branding opportunities thanks to internal communications

 

A company is the exact opposite of a no-place and should reflect the beliefs of the brand: if the company believe in dialogue and welcoming, it should conceive the workplace by limiting barriers or by using welcoming, and not buffering, furniture.

Cabiria BrandUniverse  

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Brand Experience in an increasingly connected world

 

We are all brand experience consumers: " I consume therefore I am" wrote one of the world most famous thinkers, Z. Bauman, almost a decade ago. There is more and more talking because every time a brand interacts with its public there is an opportunity to create a new brand experience.

Cabiria BrandUniverse  

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Branding and atmosphere

 

What is a point of sale? A place that has well defined branding rules, that want to make the brand well known, that offers its products and services and make the customers live a memorable and sharable experience.

Cabiria BrandUniverse  

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