Extra-ordinary September for The Story Group


September, which is that weird month when days get shorter and workers leaving their offices get surprised of finding themselves in the middle of the night. For us in The Story Group the last month has been an extra-ordinary month too, in which many things happened and many activities took place after long months of preparation.

In the quarters of Lifonti & Company, the media relations and digital content strategy of our Group, September has been defined by the meticulous preparation and organization of two important happenings for two of our historic clients: Comunità Nuova’s press conference for the unveiling of the new hub of reception in Milan, with Don Gino Rigoldi being interviewed by the TG3 newsreel, and the presentation event of the new global social media strategy of Autogrill at the Samsung center, which has seen us as the leading characters along with our sister company Cabiria BrandUniverse.

Regarding media relations, the work has been, if possible, even more intense: we took care of the full page interview to Emma Tadei of Teddy Group on Corriere Imprese, the interview with E.ON’s CEO Peter Ilyes for MF and CashMe quote on Milano Finanza inside a review of invoice financing. Last but not least, the communication of IAG ‘s investment in Nano Tech Projects with articles published by the online version of Il Sole 24 Ore and by Corriere Innovazione, Economy Up and Il Resto del Carlino.

Regarding Social Content Factory, the third society to become part of our Group,  the work continued for developing of the following months video strategy for Banca Popolare di Milano and Prysmian group.
On the branded content, we are ready to launch a new webserie, which will live simultaneously on various social media platforms: a thriller plot placement for an important brand that will cast as leading character a famous national actor. We are also  helping an important wine house to launch a top class product line. There will soon be news regarding Social Content Factory’s website, that will be online with new, completely revolutionary version, renewed both in graphics and user-experience. 

 And if you are curious of seeing in real time how a viral trend is born and developed, follow our Facebook page “Personaggi Leggendari che Popolano gli Stadi”, dedicated to football and supporters’ communities: we will soon launch a documentary project on Italian football that will collect the memories of great figures from the past, such as Parma’s former President Nevio Scala and Torino’s top player Paolo Pulici.