Audio identity and cinematographic success. Or: how not to ruin a perfect recipe with the wrong ingredient.
The role of social CEOs in spreading the brand's value into the digital world of social network. A trend exemplified by Virgin's Richard Branson and Tesla Motors' Elon Musk.
Fifty and more years after the concept, first popularized by Marshall McLuhan’s essay “Communication tools”, starts to show the first cracks: in the digital era, companies and brands have once again the opportunity to be the message themselves, provided t
“The Subtle Mistery”, the first Bticino branded content fiction, was presented yesterday in Milan. The project, with a Thriller plot, is realized by The Story Group.
Our models for retail are more and more multiple and hybrid: new technologies have modified purchasing processes, mixing the phisical experience of the sales points with virtual engagement
Before approaching the actual production of content, it is important to think where and how this content will be distributed on the web and, once established the strategy, evaluate the characteristics of each social environment.
According to the latest 2015 Webranking research, conducted on 70 Italian listed companies, our Country’s firms are still today mostly devoid of a complete digital declination of the investment story, regarding specifically the future strategy of the company and its sustainability goals.
United World will tell the story of the reforms that pave the way for the Italian recovery on USA Today. Sophia Shepodd explains why in this interview.
According to Cisco the online video consumption will exceed 80% of the internet traffic in 2019: the issue is of primary importance for all the players in digital communications, with brands in the first place.
A company is the exact opposite of a no-place and should reflect the beliefs of the brand: if the company believe in dialogue and welcoming, it should conceive the workplace by limiting barriers or by using welcoming, and not buffering, furniture.
The award as “Best Leading Innovative Group” and the one in the “Retail” category for Autogrill’s flagship store.
A close look at the world of marketing and communications in Iran has told by its own protagonists
What are the techniques to create a video that will travel around the web? An analysis of the viral videos phenomenon by Social Content Factory.
We are all brand experience consumers: " I consume therefore I am" wrote one of the world most famous thinkers, Z. Bauman, almost a decade ago. There is more and more talking because every time a brand interacts with its public there is an opportunity to create a new brand experience.
What is a point of sale? A place that has well defined branding rules, that want to make the brand well known, that offers its products and services and make the customers live a memorable and sharable experience.
For companies that want to invest in online content marketing, the creation of quality contents is not anymore just a rhetorical matter, but an economic one: Google and Facebook themselves are doing everything they can to privilege better contents and chastise cut-and-paste from the web.
Advertising, Motion Graphics, Emotional Storytelling, web series and viral videos: pros and cons of the great web video family according to Social Content Factory.
The diffusion of digital culture has helped the disintermediation between goods and services suppliers and consumers in the latest years. Airbnb, Amazon, Google, Facebook, Linkedin, Twitter, Instagram, Uber, Spotify, YouTube, Skype, the new instant messaging and communication services are just some of the protagonist of this historic change.