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The Story Group   Social Content Factory   Lifonti & Company   Cabiria BrandUniverse
 

 

Audio identity – How to choose the perfect soundtrack for a video content

 

Audio identity and cinematographic success. Or: how not to ruin a perfect recipe with the wrong ingredient.

Social Content Factory  

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CEOs and brands, united by social networks

 

The role of social CEOs in spreading the brand's value into the digital world of social network. A trend exemplified by Virgin's Richard Branson and Tesla Motors' Elon Musk.

Cabiria BrandUniverse  

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Is medium still the message?

 

Fifty and more years after the concept, first popularized by Marshall McLuhan’s essay “Communication tools”, starts to show the first cracks: in the digital era, companies and brands have once again the opportunity to be the message themselves, provided t

Lifonti & Company  

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The Story Group presents “The Subtle Mistery”, the first BTicino branded thriller fiction

 

“The Subtle Mistery”, the first Bticino branded content fiction, was presented yesterday in Milan. The project, with a Thriller plot, is realized by The Story Group.

The Story Group  

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Social media and the referendum: the twilight zone is missing

 

The majority of Twitter and Facebook users supported “No”: this sentiment, diffused online and just replicated in the polls, doesn’t seem to take into account of which used to be called “the gray zone” of undecided. It’s time to add an “I’m interested” button?

Lifonti & Company  

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That’s disintermediation, baby

 

Trump’s campaign has been perfect in bringing to light Clinton’s limits. Ruling a country, tough, is a different matter

Lifonti & Company  

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The new commerce, beyond classic retail

 

Our models for retail are more and more multiple and hybrid: new technologies have modified purchasing processes, mixing the phisical experience of the sales points with virtual engagement

Cabiria BrandUniverse  

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Extra-ordinary September for The Story Group

 

The Story Group  

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Video strategy: each social network has its own rules

 

Before approaching the actual production of content, it is important to think where and how this content will be distributed on the web and, once established the strategy, evaluate the characteristics of each social environment.

Social Content Factory  

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Financial communication and digital: thoughts on successful web content

 

According to the latest 2015 Webranking research, conducted on 70 Italian listed companies, our Country’s firms are still today mostly devoid of a complete digital declination of the investment story, regarding specifically the future strategy of the company and its sustainability goals.

Lifonti & Company  

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The tale of Italy growing again recounted to Americans

 

United World will tell the story of the reforms that pave the way for the Italian recovery on USA Today. Sophia Shepodd explains why in this interview.

The Story Group  

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Facebook Vs YouTube: who wins the race for video views?

 

According to Cisco the online video consumption will exceed 80% of the internet traffic in 2019: the issue is of primary importance for all the players in digital communications, with brands in the first place.

Social Content Factory  

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Five branding opportunities thanks to internal communications

 

A company is the exact opposite of a no-place and should reflect the beliefs of the brand: if the company believe in dialogue and welcoming, it should conceive the workplace by limiting barriers or by using welcoming, and not buffering, furniture.

Cabiria BrandUniverse  

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NC Awards 2016: two important victories for The Story Group

 

The award as “Best Leading Innovative Group” and the one in the “Retail” category for Autogrill’s flagship store.

The Story Group  

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Communication, marketing and distribution in Iran.

 

A close look at the world of marketing and communications in Iran has told by its own protagonists

The Story Group  

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Viral Videos: what they are and how they work

 

What are the techniques to create a video that will travel around the web? An analysis of the viral videos phenomenon by Social Content Factory.

Social Content Factory  

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Brand Experience in an increasingly connected world

 

We are all brand experience consumers: " I consume therefore I am" wrote one of the world most famous thinkers, Z. Bauman, almost a decade ago. There is more and more talking because every time a brand interacts with its public there is an opportunity to create a new brand experience.

Cabiria BrandUniverse  

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Branding and atmosphere

 

What is a point of sale? A place that has well defined branding rules, that want to make the brand well known, that offers its products and services and make the customers live a memorable and sharable experience.

Cabiria BrandUniverse  

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Online content marketing: showdown between Facebook and Google for quality contents

 

For companies that want to invest in online content marketing, the creation of quality contents is not anymore just a rhetorical matter, but an economic one: Google and Facebook themselves are doing everything they can to privilege better contents and chastise cut-and-paste from the web.

Lifonti & Company  

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Video Content marketing: the six web video formats

 

Advertising, Motion Graphics, Emotional Storytelling, web series and viral videos: pros and cons of the great web video family according to Social Content Factory.

Social Content Factory  

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The Story Group: you are the message

 

The diffusion of digital culture has helped the disintermediation between goods and services suppliers and consumers in the latest years. Airbnb, Amazon, Google, Facebook, Linkedin, Twitter, Instagram, Uber, Spotify, YouTube, Skype, the new instant messaging and communication services are just some of the protagonist of this historic change.

The Story Group  

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